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Fujifilm Instax Square SQ1
2025
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➥ Design & Build Quality
➥ Key Features
➥ Performance
➥ Pros & Cons
The Fujifilm Instax Square SQ1 is a stylish and easy-to-use instant camera that delivers the square prints many fans of instant photography have come to love. With its modern design, simple functionality, and high-quality prints, the SQ1 has quickly become a favorite among both casual users and instant photography enthusiasts. Let's explore what sets the Instax Square SQ1 apart from other instant cameras on the market.
Design & Build Quality
The Instax Square SQ1 has a strikingly minimalist and contemporary design, with a square shape that matches the aesthetic of the prints it produces. Available in several bold colors like Glacier Blue, Terracotta Orange, and Chalk White, the camera is both stylish and highly recognizable. Its large, square body might seem bulky at first, but it’s surprisingly lightweight and ergonomic, making it comfortable to hold and carry.
The SQ1's simplicity is evident in its controls, featuring only the essentials like the shutter button, viewfinder, and a rotating lens for switching between standard and selfie modes. This clean, no-fuss design makes the camera incredibly user-friendly, even for those new to instant photography.
Ease of Use
Fujifilm has designed the Instax Square SQ1 with ease of use in mind. The camera’s automatic exposure control eliminates the need for manual adjustments, as it intelligently adjusts brightness settings based on the lighting conditions. This means that whether you’re shooting indoors or outdoors, your photos are well-lit without having to worry about settings.
Switching to selfie mode is as simple as rotating the lens, and the built-in selfie mirror makes framing your shots effortless. The camera’s overall simplicity makes it perfect for beginners or anyone who wants to enjoy instant photography without a learning curve.
Fujifilm Instax Mini Link 2
Key Features
What Makes the Instax Square SQ1 Special?
Square Prints: The larger square prints offer a traditional instant camera feel, with more space for subjects and details.
Automatic Exposure: The camera automatically adjusts to different lighting conditions, making it perfect for users who don’t want to fiddle with settings.
User-Friendly: With its minimalist design and easy-to-use controls, the SQ1 is one of the most straightforward instant cameras available.
Stylish Design: The SQ1’s bold, modern look makes it an instant photography icon, appealing to users who want both form and function.
Photo Quality
The standout feature of the Instax Square SQ1 is its square format prints, which measure 2.4 x 2.4 inches. These larger prints are a refreshing change from the smaller, credit-card-sized prints of the Instax Mini series, giving your photos more room to breathe and offering a more traditional instant camera feel.
The image quality is excellent for an instant camera. The automatic exposure feature works well to adjust for different lighting conditions, ensuring that most photos come out bright and vibrant. The colors are bold and punchy, which is perfect for capturing the fun, retro feel that instant photography is known for.
However, as with most instant cameras, the SQ1 performs best in well-lit environments. Low-light shots can sometimes be underexposed or grainy, but the built-in flash helps mitigate this issue by providing extra light when needed.
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Key Features
Small Format Instant Prints: The Polaroid Go uses Polaroid Go film, which produces square prints that are about half the size of traditional Polaroid photos. The film size (66.6mm x 53.9mm) is much smaller than the classic Polaroid format, making the prints cute and compact, perfect for scrapbooking, journaling, or sharing with friends.
★★★★★
Total Rating (5.00)
Design & Build Quality
Rechargeable Battery: The camera comes with a built-in rechargeable battery, which is a major convenience for frequent shooters. The battery is charged via a USB cable and can last through several packs of film, making it efficient for day-to-day use without needing to constantly replace batteries.
★★★★★
Total Rating (5.00)
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Double Exposure Mode: One of the standout features of the Polaroid Go is its double exposure capability. This allows you to overlay two images on a single frame, opening up creative possibilities for artistic, surreal, or playful shots. It's a nice feature for photographers who like to experiment with their instant photography.
★★★★★
Total Rating (5.00)
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Selfie Mirror: The Go Generation 2 includes a built-in selfie mirror on the front of the camera, making it easier to frame self-portraits. It’s a small but thoughtful addition for those who enjoy taking selfies with their instant camera.
★★★★★
Total Rating (5.00)
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Flash and Exposure Control: The camera comes with an automatic flash that adjusts based on lighting conditions. There’s also a small exposure control button that lets you make slight adjustments to the brightness of your photos, giving you a bit more control over the final result.
★★★★★
Total Rating (5.00)
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Compact Viewfinder: The viewfinder is small but functional, allowing you to frame your shots with relative accuracy. Given the camera’s compact size, it works well for casual snapshots, though the viewfinder can sometimes feel a bit limiting when trying to capture more detailed compositions.
★★★★★
Total Rating (5.00)
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Performance
The Instax Square SQ1 excels in selfie photography thanks to its dedicated selfie mode. The front-facing selfie mirror is a small but useful addition, allowing you to frame your shots accurately. The camera’s lens is optimized for close-up shots, ensuring that your selfies remain sharp and focused, even when taken at arm's length.
Film & Print Costs
Like all instant cameras, the cost of film is a factor to consider. The Instax Square film costs around $1 to $1.20 per shot, which is slightly more expensive than Instax Mini film but reasonable considering the larger print size. Fujifilm offers various film designs, including color borders and monochrome options, giving you some creative freedom with how your prints look.
The square format is particularly appealing for those who prefer the larger, more classic Polaroid-style prints, and the higher cost may be worth it for those who prioritize print size and quality.
Pros
Easy to use, fully automatic
Uses Instax Square film
Built-in selfie mode & mirror
Bright, colorful images
Stylish, minimal design
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cons
No manual controls (flash always on)
Fixed focus — not sharp at long range
No self-timer or tripod mount
Uses CR2 batteries (not rechargeable)
Plastic build, no advanced features
Fujifilm Instax Square SQ1
Fujifilm Instax Square SQ1
Verdict
The Fujifilm Instax Square SQ1 is a fantastic choice for anyone who loves the charm of instant photography but wants larger, more classic square prints. Its simple controls, automatic exposure, and selfie-friendly design make it incredibly easy to use, while the larger prints offer a unique blend of nostalgia and modernity.
For those who prioritize print size and simplicity over advanced features, the Instax Square SQ1 is a perfect pick. Its stylish design, excellent image quality in well-lit conditions, and ease of use make it a must-have for instant photography enthusiasts.
While the film costs are slightly higher and low-light performance isn’t perfect, the SQ1 delivers a delightful and rewarding instant photography experience. Whether you’re capturing memories with friends, traveling, or just exploring the fun of instant photos, this camera won't disappoint.
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Battery Life
The Instax Square SQ1 is powered by two CR2 lithium batteries, which provide enough juice for approximately 300 shots. These batteries are long-lasting and commonly available, though some users may prefer a rechargeable option. However, the long battery life means you won’t have to replace them often, making it convenient for frequent use.
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